Let’s be clear right from the start: Investing in Christmas decorations pays off because the Christmas season continues to play a prime role in the annual sales of the retail trade. Shopping centres very consciously focus on durable, lavish and generally traditional Christmas decorations. How much do shopping centre operators spend on getting their customers in the Christmas mood? And who organises the purchasing, installation and dismantling? The report provides answers to these and other questions.
- Purchasing: The key criteria
- Costs: How costs are split
- Concept: On a high – Christmas decorations across the board