21 articles in this section
Social media advertising – an introduction
Social media advertising refers to paid advertising on social media channels such as Facebook, Instagram etc.
Retail is dead – long live retail
+++ Article from Consumer Goods Digital Day +++ No-one should still be surprised that the pandemic has been and continues to be a powerful accelerator of the digitalisation of the retail sector.
Market development in product assortment procurement
+++ Article from Consumer Goods Digital Day +++ Expert panel on the huge role of data in the retail trade and why Germany is lagging behind in this area compared to its international competitors.
Retail trends that have come to stay
+++ Article from Consumer Goods Digital Day +++ Marilyn Repp from the German Retail Federation on the four most important trends in the world of retail.
Social Commerce – a beginner’s guide to selling via social media platforms
+++ Article from Consumer Goods Digital Day +++ In the presentation by consultant Katja Heinemann, you will learn what social commerce actually is, for which products it is suitable, and also where the stumbling blocks lie.
Understanding and using online marketplaces
+++ Article from Consumer Goods Digital Day +++ There has been a boom in online marketplaces in recent years. Marcel Rösel talks about choosing the right platform, taking your first steps, and the advantages and hurdles.
How to: Influencer marketing 2021
+++ Article from Consumer Goods Digital Day +++ In the following, Daniel Zoll shows what influencer marketing may look like in 2021.
Retail 4.0: Digitalization and the stationary trade – friend or foe?
+++ Article from Consumer Goods Digital Day +++ In his lively keynote at the Consumer Goods Digital Day, digitalization expert Sanjay Sauldie discusses how bricks-and-mortar retail can only survive against the tech giants by working together.
Understanding social media content
+++ Article from Consumer Goods Digital Day +++ On behalf of the Handelsverband Hessen, Frederik Gottschling has come up with the following simple formula to help you get started on social media.
How can I create a sales-boosting online store?
+++ Article from Consumer Goods Digital Day +++ What do I need to consider as a trader if I want to set up my own online shop? What adjustments can I make to keep the user interface as simple as possible?
How to set up an Instagram shop easily and for free
You want to sell your product range on Instagram. Why? Because as a retailer or manufacturer you want to be able to use this extremely popular sales channel.
Step by step: creating your own online shop – no previous experience required
Sell better with your own professional online shop: create it quickly and easily and respond to customers’ wishes. Get started today. Here’s how.
Consumer Goods Digital Day: Interview with keynote speaker Sanjay Sauldie
Management consultant and speaker Sanjay Sauldie on the necessity to digitally connect consumers to analogue trade.
Consumer Goods Digital Day: Highly valuable insights, Sanjay Sauldie as keynote speaker
Trends, know-how, orders and practice-oriented approaches to solutions – this is what the international consumer goods industry needs right now.
Social commerce: selling through social media
While the retail sector is pushing ahead at full speed with its digital transformation, Facebook, Instagram and other social media platforms offer a lean alternative to creating your own online shop.
Product photography: Successful eCommerce with high-quality pictures
Doing eCommerce without high-quality product photography is inconceivable. This guide tells you what to look out for when creating and using product images.
Retail Reset: From salesperson to Customer Happy Maker
Emotions – the common trigger for all types of shopper. Retail expert Katrin Gugl reveals how she increases customer loyalty with empathy and passion.
From Catalogue To Concept
At the HoReCa Academy, Valda Goodfellow will be showing how retailers can successfully support restaurant operators in developing new concepts.
Frankfurt trade fairs to start up again with new hygiene concept
The Coronavirus pandemic has changed the trade fair world. Experts from Messe Frankfurt explain the changes that the new hygiene concept will entail.
Coronavirus leads to new sales ideas in high-street retail
“The last weeks have shown that high-street retail trade has become very creative in bringing its goods to the customer.” says Britta Meyer.