“Bella Italia” doesn’t just stand for enjoyment of life, culinary delights and great design: Italian products account for a significant share of German retail sales. The Management Report identifies products that are particularly successful in Germany.
- Management Report: Dolce Vita (pdf, 2 MB)
- Using “Bella Italia” as a customer magnet
- Successful imports: detailed insights broken down by market segment
- Differentiation from the competition: only one in three retailers stocks Italian products