Demand in the contract sector and for equipment for hotels, restaurants and catering (HoReCa) is gaining in importance. Which are the growth areas, who are the players and where does the industry meet? The Messe Frankfurt Management Report provides interesting insights.
- Demand for consumer goods from the commercial sector is growing
- Suppliers are increasingly adjusting their product lines and marketing to commercial demand
- HoReCa dominates commercial demand for living and dining products