Oh come all ye faithful …

The significance of the Christmas trade for the German retail sector: How large is the share of annual sales? When does Christmas start and end? And what role do online sales play? The Messe Frankfurt Management Report provides informative insights – find out more.


  • Post-Christmas trade is also extremely important for sales
  • There are also more sales of non-Christmas products during the Christmas season
  • Increase sales opportunities and make stronger use of online distribution channels