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Corona and no end – managing the new normal

In her presentation recorded at the Consumer Goods Digital Day, Anne Lisa Weinand, Head of ECC Köln, gives an overview of the technologies and services you can use to enable your customers to remain your customers in the current time when traditional shopping is not possible. From the widespread click & collect services to live-stream shopping – immensely popular in China but still in its infancy here – the possibilities of e-commerce offer opportunities for retailers of any size. Seize them!

Insights

  • Click & collect: Buy online, pick up at the store
  • Virtual shopping: Guide customers online through the store
  • Live-stream shopping: The new tele-shopping option for the younger generation

Author biography

Anne Lisa Weinand is Head of ECC Köln. ECC Köln is a subsidiary brand of IFH Köln and has set itself the task of supporting digital transformation in the retail sector through community and know-how transfer and making the German retail world fit for the future.