8 article in this section
Digital campfire: how retail can provide the spark
We interview specialist writer and digital media expert Professor Gerald Lembke about young customers in the retail sector, potential pitfalls and current trends in digital marketing.
Livestream Shopping – Opportunities and Potential
Retail expert Frank Rehme talks about this highly topical subject in the podcast, explaining among other things why Asia is so successful here and how to get started.
Social media – a must for the retail trade
Even a cursory glance at the social media landscape can be quite intimidating: Do small or medium-sized companies have the capacity to be present everywhere?
Social media advertising – an introduction
Social media advertising refers to paid advertising on social media channels such as Facebook, Instagram etc.
How to: Influencer marketing 2021
+++ Article from Consumer Goods Digital Day +++ In the following, Daniel Zoll shows what influencer marketing may look like in 2021.
Understanding social media content
+++ Article from Consumer Goods Digital Day +++ On behalf of the Handelsverband Hessen, Frederik Gottschling has come up with the following simple formula to help you get started on social media.
Consumer Goods Digital Day: Highly valuable insights, Sanjay Sauldie as keynote speaker
Trends, know-how, orders and practice-oriented approaches to solutions – this is what the international consumer goods industry needs right now.