Insights
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Retail Reset
From salesperson to Customer Happy Maker
7 Oct 2020
“Why just make someone satisfied when you could make them happy?” asks retail expert Katrin Gugl as she argues for a new type of salesperson: the customer happiness creator. It’s an approach with great potential as 80% of all purchasing decisions are based on emotion. And since emotions are still best conveyed offline from person to person, this is a key advantage for the high-street retail sector.
