Skip

Search

Menu Search
EN

Industry News – direct to your Inbox

Don't miss out on the latest trends and updates! Subscribe to our newsletter and receive regular updates, exclusive content, and useful tips to keep your industry knowledge up to date.

Stay up to date
The Retail Hub – news, experts & inspiration

Retail Reset

From salesperson to Customer Happy Maker

7 Oct 2020

“Why just make someone satisfied when you could make them happy?” asks retail expert Katrin Gugl as she argues for a new type of salesperson: the customer happiness creator. It’s an approach with great potential as 80% of all purchasing decisions are based on emotion. And since emotions are still best conveyed offline from person to person, this is a key advantage for the high-street retail sector.

Your consent is required

To view the video, you must give consent to our Brightcove video player in the privacy policy settings.

Insights

  • Promoting customer loyalty: with empathy and passion at PoS
  • Enough of stereotypes: experiencing the customer as a person
  • Showing sensitivity: waiting for the right moment of contact

Katrin Gugl

Retail expert Katrin Gugl advises well-known medium-sized brands and international companies. As a coach and speaker, she has 25 years of experience in the industry and over 10,000 people have attended her lectures and seminars.