From Ambiente Trends to product presentation

In conversation with Stefan Suchanek, Claudia Herke, co-founder of Stilbüro bora.herke.palmisano, reveals how the Ambiente Trends 2020 have been compiled – from initial research to final presentation. She also explains how these findings can be applied to the design of your own shop window.


  • Inviting: Create emotions at the PoS with coherent style worlds.
  • Versatile: Employ modular presentation equipment for multiple uses.
  • Eye-catching: Achieve strong visibility through clever lighting design.
  • Multidimensional: Add depth to the shop window with vinyl lettering.

Stilbüro bora.herke.palmisano

Stilbüro bora.herke.palmisano has been compiling the Ambiente Trends on behalf of Messe Frankfurt for eleven years. The style agency filters and distills the groundbreaking influences of design, art, architecture, fashion and lifestyle worldwide.

Stefan Suchanek

Stefan Suchanek founded his agency RAUMKUNST in 1999. In addition to his role as its CEO, he is also a lecturer at the Academy of Fashion and Design in Munich and as well as a presenter at conferences, trade fairs and events.