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Rethinking the holidays: How COVID-19 affects the way we decorate

Leading festive décor experts and the Home + Interiors Team from Fashion Snoops all agree: For the decoration sector, COVID-19 is more than a macroeconomic shock across all layers of the industry. Social distancing and digitisation change the way we celebrate and decorate. Watch the expert webinar and learn how to adapt your assortment and marketing to the changed consumer behaviour.

Insights

  • Apply storytelling and convey meaning to spark the minds of consumers
  • Streamline your assortment with creativity and DIY on the rise
  • Satisfy the surging demand for simplicity, minimalism and purity
  • Design a new future with disruptive and transformational ideas in festive decor

Experts in this Webinar:

Amanda Farr, Home & Interiors Editor at Fashion Snoops
Jaye Anna Mize, VP & Creative Director of Home & Interiors at Fashion Snoops
Julia Uherek, Group Show Director Consumer Goods at Messe Frankfurt
Helmut Schmidt, Managing Director at Weihnachtsland
Mart Haber, Managing Director at ShiShi
Pascal Koeleman, Managing Director at 2dezign