„We are looking at upcoming trends in terms of the motto: 'the ways are the goal', because we need time for most things in life. Time that we rarely have. But we have been given this time through Corona. We were suddenly no longer in a hurry. We have been able to apply ourselves to creative pursuits with discipline, patience, continuity and energy. We have taken up techniques and methods again, whilst accepting successes and failures. This is why we have seized on the old saying 'The way is the goal' because it’s so important at the moment and particularly appropriate for the creative sector."– says Claudia Herke. The three stylistic routes appear light and playful and are tinged with a longing for nature and poetry.
Second strategy: sustainable and individual
In a society where we consume things more quickly than we can use them, the 'Second Use Idea' comes to the fore. Clothing is made new, as it were: two different pieces become one, knitwear is repaired and defects in clothing become highlights. The batik technique is exciting here: this huge trend from the 90s is experiencing a renaissance, with two-colour, circle natural and freeand dotted batik, or the Japanese shibori (tie-dye) technique.
Flower treatment: delicate and restrained
Flowers and blossoms in all their facets play the lead in 'flower treatment'. It is all about a feeling of transience, poetry and expressiveness here. There is a sense of lightness and joy in the motifs, where blossoms can be painted on linen fabric, high-quality paper and textiles, with a few simple brushstrokes and watercolour, lead or clay pencils. Delicate, feminine and pastel is the theme.
Natural procedure: natural and free
The need for nature and freedom is quietly and simply reflected in 'natural procedure'. This trend theme offers a multitude of possibilities whereby objects found in nature become stamps, colours or everyday objects. In keeping with the motto: 'dirty hands – happy minds' it is all about experimental techniques and working directly with and within nature. Wood and natural materials are very popular, but clay and natural colours are also used.
"This forecast for the 2021/22 Creativeworld Trends promises much variety and the desire for new things. There is something for every creative here", says Michael Reichhold, Director of Creativeworld, Messe Frankfurt Exhibition GmbH. They are researched and curated by the Stilbüro bora.herke.palmisano on behalf of Messe Frankfurt. The Stilbüro filters the ground-breaking influences in the areas of design, art, architecture, fashion and lifestyle.