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Dolce Vita Italy: black and white pictures from Italy with colourful Italian crockery

A lifestyle to enjoy

Dolce Vita - the living trend of the summer

2 Jun 2025

Dolce Vita – the sweet life: As a lifestyle of the sunny south, it means enjoying the simple pleasures of life with a smile and celebrating unforgettable moments with friends. With colourful summer collections and Italian design, this summer trend can easily be brought home – a feel-good assortment for retailers to create a holiday atmosphere for their customers.

We celebrate colours

The Dolce Vita feeling offers a kaleidoscope of colours and fascinating symbols. The easy-going spirit is reflected in the mix & match of shapes and decors that radiate effortless elegance. There is also a touch of nostalgic flair that invites you to “dolce far niente” – sweet idleness – on sun-drenched afternoons in the seemingly endless Italian summer.

The perfect outdoor dining experience

Dolce Vita also means spending a warm summer evening with friends or family over a meal outdoors. Freshly baked bread, olive oil, a flavoursome cheese, perhaps a few tomatoes and a delicate country wine. Fresh fruit is served for dessert - you don't need an elaborate menu for perfect culinary delights.

Outdoor table set with colourful tablecloth and crockery

The Bellavia family business, based in Palermo, is run by brothers Carlo and Guiseppe Bellavia. Under the brand “The Napking”, they manufacture gorgeous table linen with expressive prints. The full splendour of Sicily can be seen in the “Montedoro” design. Flowers, grasses and above all the fruits of the south, such as grapes and oranges, adorn the lavishly decorated linen table linen.

More about Bellavia

Olives – a gift of nature

A culinary journey to southern climes is unthinkable without olives. Since ancient times, the flavoursome, aromatic fruit has played an important role in cuisines around the Mediterranean. Olives are not only a delight on their own, but also add flavour to numerous dishes. Olive oil is used for frying, baking and marinating and adds the finishing touch to any salad. No wonder that olives are also very popular as decorative ornaments.

The land of lemons

Limes, lemons, oranges..., citrus fruits in all their diversity symbolise the sunny south. And the choice is huge: from sweet and juicy to tart and aromatic, there is the right fruit for every taste. The yellow vitamin bombs are highly decorative on tableware, home textiles and many home accessories. Their radiant yellow colour is the ultimate joy of life.

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