Understanding social media content

Formulas for success are extremely popular. On behalf of the Handelsverband Hessen, Frederik Gottschling has come up with the following simple formula to help you get started on social media.


Of course, this is not to be taken too seriously. Initially, though, all you need to do is to ensure that you can answer yes to the following three questions about your content. Does it solve problems? Does it tell something new? Is it entertaining?


  • Spend one working day a week on social media
  • Use new formats and those preferred by the relevant algorithm
  • Keep the big picture in view

Frederik Gottschling

Frederik Gottschling is a social media expert and has helped to set up the website, knowledge pool and series of events for the Handelsverband Hessen digitalisation campaign