Guided tour through the Retail BLVD

How can high-street retail meet the challenges of online retail? And which current technologies are suitable for meeting the needs of different types of shoppers? Nazli Barvar, Brand Manager at IFH Cologne, gives an overview during her guided tour of the Retail BLVD at Christmasworld.


  • Reach customers around the clock via social media.
  • Offer an immersive shopping experience with multi-sensory presentations.
  • Communicate information transparently and reduced to the essentials.

Nazli Barvar

Nazli Barvar is Brand Manager at IFH Cologne. IFH Cologne is an industry insider that provides information, research and consulting around retail-relevant issues to support the sector in the digital age.