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How Germany shops

The Germans like shopping – often on impulse to lift their mood or simply to treat themselves. The Management Report gives useful insights into the right products for impulse buys.

Insights

  • Lifting the mood is a possible motive for purchase
  • Create inspirations for impulse buys at PoS and in the shop window
  • Crisis-proof: Consumers only rarely put off purchases of furnishings and decorative items in order to save money