Webinar recording: Retail Trends 2026
Why this topic matters now
In a world where AI assistants prepare shopping baskets, make bookings and even negotiate with one another, retailers must redefine their role. Customers are no longer looking for products alone, but for emotional, communal and sustainable experiences.
Key insights
- AI agents as gatekeepers
Structured product data and transparent information are essential if personal assistants are to recommend brands and products. - Avatar and conversational commerce
Digital avatars provide live advice to customers both in-store and online. - Experience over square footage
Fewer stores, but more immersive environments that create real added value. - Cult products and pop culture
Limited editions, collaborations and collectability drive demand and queues. - Circularity as standard
Resale, repair and refill will become an expected part of every retail business model.
Quick wins & roadmap
Quick wins (0-30 days)
- Start social listening on TikTok & Instagram
- Make product data AI-ready (titles, prices, attributes, availability)
- Create small UGC spots in-store (selfie point, QR codes, hashtags)
Next steps (30-90 days)
- Run pop-ups or collaborations on a 6-week cycle
- Test shoppable livestreams from your store
- Implement BORIS (“Buy Online, Return In-Store”) and endless aisle solutions
Roadmap (90-180 days)
- Design modular layouts for changing workshops and events
- Integrate trade-in schemes, verified second-hand or repair services
- Trial avatar-based or guided selling solutions
FAQ: Retail Trends 2026
What role will AI agents play in the customer journey?
AI assistants will become the new gatekeepers: they compare products, prices and reviews, and make purchase recommendations. Retailers must prepare product data in a structured, machine-readable way to remain visible.
What can I do immediately on a small budget?
Even small measures such as social listening, UGC areas in-store or local pop-ups can increase reach and visibility. The key is to react quickly to trends and build creative collaborations.
How can retailers integrate sustainability into their business?
Customers increasingly expect circular solutions such as trade-in, repair or refurbished products. Retailers can start with small pilot projects and, in doing so, open up new target groups without having to overhaul their entire business model.
Will physical stores disappear by 2027?
No. Physical retail is evolving, not vanishing. Stores will remain important as places for experiences, events, gastronomy and community. Less floor space, more immersion will be the formula.
