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Well-being at home – Scent marketing in retail
Fragrances play a key role in emotional well-being. Our favourite scent reflects our individual lifestyle, while reed diffusers and the like create a relaxed atmosphere at home. The same principle applies to retail spaces – here it’s known as scent marketing. Scents are used deliberately as part of the architecture or product presentation to appeal to all the senses.
Scented candles – for an atmospheric ambience
Scented candles are among the most popular gift items. They smell wonderful and add light, colour, and decoration to any room. The flickering flame also creates a cosy mood. They come in countless fragrance nuances, shapes, and colours. Particularly lovely and eco-friendly: whether made of glass, ceramic, or metal, many candle holders can be reused as scented candles with refills or refitted with new candles.
Naturalness and Sustainability
More and more consumers are placing value on sustainably produced fragrances made with natural ingredients. This also includes refill options to minimise packaging waste as much as possible. Accordingly, clean and neutral scent profiles are becoming increasingly popular, as are natural fragrances – woods, herbs and plants, or culinary notes such as milk, caramel, or chocolate.
Since 1982, Collines de Provence has been creating natural fragrances and cosmetics. The “Fraîcheur Végétale” (“Botanical Freshness”) collection combines decorative and nourishing elements. It is also enriched with patented active ingredients to eliminate unpleasant odours in everyday life. The liquid soap and universal cream care for the skin with natural ingredients – for example, in the scent “Coton des Champs” (“Field Cotton”). A room spray and a scented candle in a beautifully decorated glass container bring fragrance to the home. The glass bottles are refillable.
More about Collines de ProvenceWhen fragrance meets care
Hand creams, body lotions, eau de toilette, soaps, bath additives… care products sharing the same scent as home fragrances are becoming increasingly popular. Trends such as meditation and mindfulness reinforce this holistic approach. Living spaces and bathrooms thus merge into a “home spa” – an ever more important sanctuary in a hectic world.
