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Magical, visionary, fundamental: Trends in festive window displays

16 Sep 2024

The festive season is approaching—and with it, the latest designs for Christmas window displays. The Christmasworld trend ‘Aura of Progress’ illustrates how to craft a unique atmosphere through refined details and inventive concepts.

Artful presentation for the Christmas season

The festive season is the ideal opportunity for retailers to attract customers with striking window displays. The Christmasworld Trends demonstrate the versatility and creativity of Christmas decorations. Particularly, the style direction "Aura of Progress" is impressive with its intriguing contrasts and innovative approaches. By incorporating targeted visual highlights and handcrafted details, the shop becomes an immersive space that is challenging to replicate online. Skillful storytelling and thematic presentations make the shopping experience unique and memorable.

Festive window displays

AURA OF PROGRESS_visionary + elemental

"The theme 'Aura of Progress' inspires a Christmas window display that stands out from the norm through the combination of minimalist decoration and striking contrasts."

Stilbüro bora.herke.palmisano

The stylistic world of “Aura of Progress” focuses on the essentials while simultaneously introducing extravagant touches for a festive and atmospheric holiday season. By innovatively interpreting traditional elements such as rock representations and minimalist designs, you create exceptional accents that make your window displays eye-catching. The philosophy behind it: Less is more – the Christmas decoration is both simple and effective.

Aura of Progress

Source of inspiration for window displays

Trend displays offer valuable insights for creative window decoration. Explore our gallery to see how harmonious colour schemes and artistic details contribute to creating unique decorations and elevating your presentation to the next level.

Traces of nature
Combination of natural, raw elements and innovative designs.
Traces of nature
Decorative, unique, magical – ornamental objects made from raw minerals like quartz, which are believed to have an inspiring and creativity-enhancing effect.
Illusory effects
Objects with blurred gradients and futuristic shimmers offer an imaginative and innovative presentation.
Innovative technology
Artful & innovative: Thanks to new manufacturing techniques, fascinating pieces such as 3D-printed vases are being created.
Artificial glass
Innovative use of materials such as glass, which is shaped into fascinating forms using compressed air.

Practical realisation at the point of sale

Choice of materials and display surfaces

Go for a minimalist design with clear structures. Use natural materials such as plywood and stone as the basis for showcases that give the products space. Avoid overloading - a few selectively placed items will take centre stage.

Combine traditional Christmas products such as candles or ornaments with modern, futuristic objects such as artistic glass objects or metallic decorations.

Christmas decorations with candles and glass objects

Products: GRAFUS UAB (pillar candles, red) / Shishi AS (vase, left)

Background design

Use backgrounds that play with the theme, such as wallpapers or textiles featuring rock motifs or natural imagery. These create a sense of calm and direct attention to the displayed products.

Add photographic elements by pinning delicate paper prints of design pieces to the back wall of the display cases. This adds extra depth and visual anchors to the presentation.

Window dressing with wallpaper and textiles

Products: DPI GmbH (artificial flower)

Light and illusions

Light plays a crucial role in Christmas window displays. Use light gradients or projectors to cast futuristic glimmers and colour gradients onto the products, creating a magical, almost hypnotic effect.

Illuminated glass creations can be used as highlights in the window display to draw attention.

Vases and candle jars

Products: DAGMARA (Christmas bauble) / Gift Company (Tea light holder) / Shishi AS (Vase) 

Incorporate sensory experiences

Add sensory elements, such as scented decorative items, to create an additional emotional layer and offer customers a holistic experience.

Combine scents typical of the Christmas season, such as cinnamon or pine needles, to enhance the festive atmosphere.

Christmas window displays

Products: GRAFUS UAB | Candle Family (cosmetics & brushes, scented candles, room fragrances) / Kneisz Design (scented balls, beige)