Furnishing and decorating – a playground for individuality, self-realisation and identity. Understand consumer needs and tailor your product assortment and experience marketing to your customers. Download the Management Report now for free!
- Impressing with expert advice to inspire individual furnishing ideas
- Opportunities for no-name products – the brand only becomes important with larger purchases
- The right products in the portfolio: functionality is more important than high quality
- Exploiting tactile advantages: interior accessories and decor items are primarily sold in high-street stores