It’s individuality that counts

Furnishing and decorating – a playground for individuality, self-realisation and identity. Understand consumer needs and tailor your product assortment and experience marketing to your customers. Download the Management Report now for free!


  • Impressing with expert advice to inspire individual furnishing ideas
  • Opportunities for no-name products – the brand only becomes important with larger purchases
  • The right products in the portfolio: functionality is more important than high quality
  • Exploiting tactile advantages: interior accessories and decor items are primarily sold in high-street stores