Chocolates in a china shop or “stay with what you know”? Supplementary product assortments are goods that complement and round off your core product range. This Management Report from Messe Frankfurt explores how important they actually are and whether expanding your range can be worthwhile.
- Developing new target groups
- Maximising sales floor profitability with supplementary product lines
- Including decorative items as sales generators
- Trade fairs are the most important source of inspiration and information