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The trends for the summer

Summer beckons with Dolce Vita

23 May 2024

Here, the sweet life beckons! The summer trend 'Dolce Vita' celebrates the lightness of being and can be wonderfully showcased in various ways at the point of sale. Key themes include fresh, fruity lemons and colourful retro styles, instantly creating a cheerful holiday atmosphere.

This summer, the sour lemon stands for the sweet life - and offers retailers wonderful opportunities to achieve great wow effects with little effort. There are plenty of products for this.

With the "lemon wreath" series, for example, IHR serves the entire range for the table setting: from cups and table linen to lanterns. The sustainable Frohstoff brand serves up beautiful hand-printed kitchen towels and aprons to match.

Sustainable tableware from the collection NORMA by Koziol ©Koziol
Makes you want summer: the sustainable NORMA line from Koziol ©Koziol

The lemon also brings a summery freshness to picnics, children's birthday parties or garden parties. Koziol's tableware made from biocircular and melamine-free plastic is not only sustainable, but also wonderfully robust. The Norma line impresses with its clear design language, making it perfect for combining with many different collections.

The fresh, fruity lemon goes hand in hand with the motifs and styles of the 50s to 80s, which are interpreted in a colorful and wild way. "More Amor Por Favor", for example, is the leitmotif in color blocking on art prints, which are accompanied by accessories such as vases, lamps, alarm clocks and lava lamps in bright lacquers. Kersten also celebrates the Italian way of life with the "Ciao Bella" collection. Real eye-catchers include vessels and candlesticks in Memphis style or in the shape of female busts, skirts and dresses.

Sustainable, colorful and elegant: "Dorotea Living" line from Gense ©Gense
Sustainable, colorful and elegant: "Dorotea Living" line from Gense ©Gense

If this is too "trendy" for you, you can also implement the theme in a design-oriented way. There is a large selection of sophisticated products that convey a love of life in style. Beautiful examples include the high-quality Gense collection "Dorotea Living" with its radiant tones, the creative home accessories from Bjørn Wiinblad of the Rosendahl Design Group or the high-quality cushions, blankets and doormats from PAD Home Design, which not only make you want to enjoy summer, vacations and more with citrus fruits, but also with wonderful retro motifs.