The special presentation "Ms. Paper & Friends" surprises and inspires with fresh and lasting impulses for product presentation. Serving as a source of inspiration for retailers, the area showcases a curated selection of items from Urban Gifts, Stationery, and Interior Design in an exceptional presentation.
By incorporating a digital space, the traditional retail store extends its accessibility to customers 24/7. The 360° tour of Ms. Paper & Friends highlights the numerous opportunities and benefits of a digital showroom for the retail industry.
Discover the applications of the digital showroom with a 360° tour of the exhibition. You have the opportunity to intuitively explore the virtual space or navigate to specific highlights.
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Interested in learning more about storytelling in product presentation? Watch the interview with Angelika Niestrath, the curator of Ms. Paper & Friends. She explains the importance of storytelling and presentation for the store's success and demonstrates how the integration of traditional and modern elements creates an inviting atmosphere.