Sustainability in Retail: Tips for long-term success
12 Nov 2024
„Sustainability isn’t a trend – it’s our future.“ In this interview, Christine Mengelée shows how businesses can not only protect the environment but also achieve long-term economic gains through smart communication and sustainable business strategies. Insights that are shaping the future of how we act, today.
"It’s not about changing everything overnight – start small, step by step, but stay committed."
In conversation with Christine Mengelée, it quickly becomes clear: sustainability is no longer a short-lived trend but the path to the future. Christine explains that sustainability encompasses far more than environmental concerns; it’s also about social responsibility, long-term economic viability, and above all, transparent communication. Consumers want to know where products come from and what impact they have. Christine shares how retailers can authentically integrate sustainability into their businesses without high costs — and why it's crucial for customers to understand this. Her message is clear: sustainability can be a lasting gain for business when approached with the right steps.
Insights
Effective Communication is Key Use targeted communication at the point of sale, such as wobblers or shelf talkers, to make sustainable products visible to customers.
Gradual Introduction of Sustainable Products Start with a small selection of sustainable items and expand the range step-by-step. This allows for thoughtful integration and avoids overwhelming staff and customers.
Involve Stakeholders Sustainability is a team effort. It’s essential to include all stakeholders—from employees to suppliers to customers—in the process. Only then can a sustainable strategy be effectively implemented in the long term.
Expert information
Christine Mengelée holds a degree in Business Economics and is an aspiring environmental scientist. Through her company, GreenFairWorld , she works as a speaker and offers tailored workshops designed to meet the specific needs of participants. Her mission is to promote solutions for a more sustainable future and advance dialogue on critical environmental and climate issues.
