Ready for breathtaking WOW effects in your shop window decor and store layout? Pascal Koeleman and Rudi Tuinman from 2dezign are now regularly sharing their innovative ideas on how retailers can enhance, enliven, and green up their retail spaces and shop windows. As a renowned design duo from the Netherlands, they draw upon over 20 years of experience in floristry, product design, and fashion to create unique decoration concepts and extravagant presentations.
![Rudi Tuinman, 2dezign](/content/dam/messefrankfurt-redaktion/conzoom-solutions/2020/images/pos/presentation-shopfitting/conzoom-solutions-rudi-tuinman-2dezign-dark-ocean.jpg)
Rudi Tuinman, 2dezign: “When we think of Easter, we think about the start of new life, sun, spring weather, and the joy of leaving the winter season behind us. It's the perfect moment in retail to start with a fresh look and feel. Flowers in yellow and other colors have always been a mega hit at Easter. Think about spring flowers like tulips, hyacinths, or colorful gerberas. The qualities and varieties in silk flowers are fantastic for every display or shop window. Also, the Easter bunny is a main attraction, as we showed in mega XXL size. Think outside the box; not every Easter display should be yellow. Color is fun, joyful, and will attract people. So, decorate unlimited this Easter.”
Rudi Tuinman, 2dezign
![Pascal Koeleman und Rudi Tuinman, 2dezign](/content/dam/messefrankfurt-redaktion/conzoom-solutions/2023/images/pascal-koeleman-rudi-tuinman-ps-37.jpg)
Together with his partner Pascal Koeleman, Rudi Tuinman forms 2dezign. The Dutch designer duo has been combining expertise in floristry, product design and fashion for over 20 years to create striking decoration concepts and extravagant presentations.