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New series: WOW-Tips

Wow moments at the PoS: Inspiration for Easter

27 Mar 2024

Shop windows are more than mere display spaces – they're vibrant stages for creative narratives and visual experiences. The WOW factor is crucial for engaging customers and leaving a lasting impression. With the tips from Pascal Koeleman and Rudi Tuinman of 2dezign, you can transform your shop windows into true showstoppers and irresistibly draw in customers. This renowned design duo from the Netherlands brings over 20 years of experience in floristry, product design, and fashion to craft unique decoration concepts.

Ready for breathtaking WOW effects in your shop window decor and store layout? Pascal Koeleman and Rudi Tuinman from 2dezign are now regularly sharing their innovative ideas on how retailers can enhance, enliven, and green up their retail spaces and shop windows. As a renowned design duo from the Netherlands, they draw upon over 20 years of experience in floristry, product design, and fashion to create unique decoration concepts and extravagant presentations.

Rudi Tuinman, 2dezign
Rudi Tuinman, 2dezign

Rudi Tuinman, 2dezign: “When we think of Easter, we think about the start of new life, sun, spring weather, and the joy of leaving the winter season behind us. It's the perfect moment in retail to start with a fresh look and feel. Flowers in yellow and other colors have always been a mega hit at Easter. Think about spring flowers like tulips, hyacinths, or colorful gerberas. The qualities and varieties in silk flowers are fantastic for every display or shop window. Also, the Easter bunny is a main attraction, as we showed in mega XXL size. Think outside the box; not every Easter display should be yellow. Color is fun, joyful, and will attract people. So, decorate unlimited this Easter.”

Flowers and decoration
Table with flowers and tableware
Unlimited Decoration presentation
Pascal Koeleman at the special presentation Decoration Unlimited

Rudi Tuinman, 2dezign

Pascal Koeleman und Rudi Tuinman, 2dezign

Together with his partner Pascal Koeleman, Rudi Tuinman forms 2dezign. The Dutch designer duo has been combining expertise in floristry, product design and fashion for over 20 years to create striking decoration concepts and extravagant presentations.