Wow moments & storytelling: Christmas magic at the PoS
5 Sep 2024
In times of uncertain consumer sentiment, window and in-store decoration plays a crucial role. Design expert Rudi Tuinman from 2dezign demonstrates how festive and seasonal decorations can stylishly merge trends and traditions. Dark colours, mystical atmospheres, and creative combinations create a natural wow factor – ensuring guaranteed attention in retail settings.
„It’s about offering consumers a unique experience – whether through striking window displays or innovative products like oversized butterflies and atmospheric lights.”
At Christmasworld 2024, the special presentation "Decoration Unlimited" with Mystic Vibes showcased an exciting and unconventional Christmas world. Dark, mystical colours like deep green and magenta dominate the trend, while unusual elements such as oversized ribbons and animal sculptures provide striking accents. Rudi emphasises the importance of blending tradition with innovation to offer customers a unique shopping experience. The message is clear: creativity and a bold approach to contrasts make all the difference in the festive retail environment.
“Mystic Vibes” inspires buyers with a heightened wow-factor at the POS, featuring a carefully curated selection of decorative elements in shades of green.
Insights
Create attention with contrasts Combine dark, mystical colours with classic Christmas motifs for a striking visual impact.
Unusual decorative elements Eye-catching features such as large sculptures or unique figures spark interest and create memorable shopping experiences.
Sustainable usage Reusable decorations provide a flexible and eco-friendly option that can be reimagined each year.
Sensory experiences Incorporate real flowers and moving elements to craft an engaging and unforgettable shopping environment.
Expert information
Together with his partner Pascal Koeleman, Rudi Tuinman forms 2dezign. The Dutch designer duo has been combining expertise in floristry, product design and fashion for over 20 years to create striking decoration concepts and extravagant presentations.
