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DigitalMobil by Mittelstand-Digital Zentrum Handel

Digital technologies and solutions for retail

11 Jun 2024

The digital future of retail: The Mittelstand-Digital Zentrum Handel presents the diversity of retail innovations with the DigitalMobil. From gamification to virtual tours, it offers retailers a variety of solutions to remain competitive and position themselves successfully in a changing market environment.

The DigitalMobile presents a wealth of innovations for the retail sector. From interactive games such as a wheel of fortune to virtual tours of shops, it enables an immersive customer experience. The integration of an electronic checkout system with QR code guarantees and electronic price tags with solar panels saves labour and offers efficiency.


  • Customer loyalty through interaction Use interactive elements such as games and virtual tours to strengthen customer loyalty to the brand and arouse their interest.

  • Efficiency through digitalisation Implement electronic checkout systems and price tags with solar panels to optimise workflows and reduce operating costs.

  • Transparency and sustainability as a competitive advantage Emphasise the origin of your products to gain customer trust. The integration of live images from production sites emphasises your sustainability efforts and differentiates you from competitors.

Mittelstand-Digital Zentrum Handel

The Mittelstand-Digital Zentrum Handel supports retailers in their digital transformation. It deals with issues relating to the retail of the future. With the help of practical examples from B2C and B2B retail and a wide range of digitalisation services, the centre provides retailers with free advice and support.