Robert Bosch GmbH
The extra loyalty program
Description
Biggest B2B loyalty program in the Automotive Aftermarket with more than 80.000 participants and 12 different Partners in Europe.
The extra loyalty program offers rewards for workshops. Points are awarded for the purchase of Bosch Automotive Aftermarket focus products and selected partner products. When a certain point level has been reached, the points can be redeemed for attractive rewards.
The partners gain from greater brand familiarity, more satisfied customers and increased sales, whilst the participants enjoy the benefits of an attractive range of rewards as well as specially tailored campaigns in 30 European countries.
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