Great to have you here!

This platform is under construction and will continue to develop in the near future - together with you, from experts for experts. Stay tuned!

3 tips

How to make Mother's and Father's Day a success

19 Apr 2024

Mum and dad are the best! But what to gift that will be remembered? If the children (and the parent giving advice) are at a loss, this is an opportunity for retailers to provide valuable inspiration. Here are three tips for Mother's Day and Father's Day.


Tip 1: Do good with good gifts

Use an attractive special presentation to show how you can combine giving and helping. There are many ways to do this, and most suppliers provide plenty of information material. For example, the Finnish design company Mifuko with its beautiful handmade bags and baskets. The project, which has now been active for 15 years, empowers women in rural areas of Kenya, Ghana and Tanzania and promotes fair trade and traditional handicrafts. The latest bag collection was created by fashion designer Ervin Latimers and is a real eye-catcher in any shop window! MADE51 also does good. The initiative of the United Nations Refugee Agency (UNHCR) works together with business partners to create a sustainable livelihood for refugee artisans worldwide. Contemporary handmade collections are created in the workshops, including distinctive home accessories, jewellery and personal accessories such as hand-embroidered laptop bags.

Tip 2: Plan together, experience together

No matter who has the appointments under control: organising becomes more beautiful with stylish and individual planners. Sustainable books such as the Flexbook from The Writing Fields with a cover made of real cactus leather, the fresh and colourful "Re:combine you thoughts" line from Leuchtturm 1917 or the chic Ingeniox planners from Carchivo, which offer maximum flexibility with their rich interior and patented plate system, are all on trend. The "One Line A Day Journal" from the Dutch brand A-Journal is the perfect place for shared memories. This special diary was designed with the idea of recording daily thoughts over a period of five years. Once the book is filled, each page shows what the family has experienced on the same day over the years. Incidentally, Kaweco supplies the matching pen with the "Kaweco DIY Sport" model. The popular collector's items can be purchased at the manufactory in Nuremberg and assembled there on the original machines - a wonderful occasion that invites you to take a family trip into the city together!

Tip 3: Holiday feeling for the whole family

Whether skiing, sunbathing or hiking in the mountains: almost every family is passionate about some kind of holiday. A great theme for retailers, which they can emphasise with targeted eye-catchers. The handmade "Topgraphic" glass series from French brand Alaskan Maker is an eye-catcher for mountain fans. The special feature: The base of the versatile drinking glasses is adorned with true-to-scale topographical images of famous peaks from the Matterhorn to the Grand Canyon. There are also matching decanters with 3D images of Mount Everest and Mont Blanc. Both mum and dad will be delighted with a gift like this.

Tip: "Ethical Style by Ambiente" provides orientation in the growing range of sustainable products and exhibitors.