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Christmas tree ornaments in packaging

Part 1 of our Mini-Series: The Sustainability Buying Impulse

Celebrating Christmas sustainably

27 Sep 2024

Nature, comfort, and well-being—these are the decoration trends that will soon put us in the festive spirit. However, many consumers are looking for more than just that. For them, sustainability is increasingly becoming a key purchasing impulse. This gives us good reason to present sustainable product ideas for the festive season that will resonate with the zeitgeist and touch the hearts of your customers. In the first part, we will focus on festive decoration.

One thing is clear: sustainability has many facets. These range from environmentally conscious production to social responsibility. The beautiful thing is that almost every sustainable product has its own story, which can inspire your customers. This is also true for Made51: This initiative by the United Nations High Commissioner for Refugees (UNHCR) collaborates with the private sector to provide refugee artisans with sustainable opportunities for a more self-determined life. In globally connected workshops, unique collections are created, such as the beaded jewellery "Star of Unity." Handmade by South Sudanese refugees, this piece symbolises the hope for peace in their homeland and around the world—a wonderful Christmas message.

Christmas tree ornaments in packaging
The Made51 collections come in attractive displays and packaging. © Made51
„Star of Unity“ garland from Made51
Crafted with Love and Hope: "Star of Unity" and Other Designs from the Made51 Initiative. © Made51
Made51 packaging
The Made51 collections come in attractive displays and packaging. © Made51

Anticipation is the greatest joy. This is one reason why the Advent wreath remains timeless. Are you in the mood for something new? The candle holder quartet by Fred-liebt-Irma works beautifully beyond the Advent season and also stands for social responsibility. These stylish designer pieces are produced in the Freckenhorster Werkstätten GmbH, a recognised workshop for people with disabilities.

modern Advent wreath ensemble
A modern Advent wreath ensemble that brings joy throughout the year. © Fred-liebt-Irma

Candles in the home, candles on the tree: for some, a fir tree is a must, while others opt for an eco-friendly alternative and forgo the traditional evergreen. A sustainable alternative to the Christmas tree comes from Zajc Design, an innovative design studio in Slovenia: "Spira" is made from high-quality wood, combining its natural warmth with minimalist elegance. The best part? The spiral tree can be assembled and disassembled in no time, making it easy to store compactly. The wide selection of matching decorations, lights, and accessories invites you to create personalised accents.

But traditional Christmas decorations also have their sustainable aspects. The German brand Inge’s Christmas Decor, for instance, is committed to environmental protection in various ways. In addition to its eco-friendly packaging concept, the company supports multiple initiatives for wildlife, bees, forests, and oceans through its high-quality handcrafted line.

Decorated wooden Christmas tree
Combining minimalist design and natural warmth: Christmas tree “Spira” by Zajc Design © Zajc Design
Christmas bauble from the environmental collections of the Inge Glas brand
“Let’s protect our seas.” One of the environmental collections by the brand Inge Glas. © Inge Glas

The Christmas tree finds sustainable support in the "Green Line Comfort Grip" from the brand Krinner, made from 100% recycled plastic. This stand not only features the original all-around cable technology that securely holds any trunk but also boasts regional and resource-saving production.

And what is the right outfit for the festivities? People around the world don Christmas jumpers and celebrate the quirky look. Not very sustainable? The Dutch brand Just-Another-Store offers an eco-friendly alternative for this humorous tradition, made from 100% recycled materials.

Christmas tree in a stand
Looks great and holds securely: “Green Line Comfort Grip” by Krinner. © Krinner
Two people in Christmas jumpers
A worldwide favourite: the Christmas jumper. Just-Another-Store offers this one made from recycled materials. © Just-Another-Store