Digital Transformation in Retail: Strategies and Opportunities for the Future
14 Aug 2024
How can brick-and-mortar retail best integrate with digital solutions? How can additional digital services address customer needs more swiftly? Leading digital players such as EK Retail, Kaufland, and nmedia are supporting the expansion of online business and demonstrating how digital transformation can be implemented at the point of sale.
"Digitalisation is not a new topic. We often hear that retailers are unsure how to embark on this journey. However, we sit down with them to navigate this path together. The first step is crucial, and with every subsequent step, we stand by their side."
"At nmedia, we have been driving digitalisation for retailers and industry for over 25 years. It is an unstoppable process that is becoming increasingly important with rising demand. The major opportunity lies in expanding physical retail and integrating it into the online world. We support retailers on this journey."
Insights
The necessity of digital presence and data management Retailers must be active on online shops and marketplaces. A strong digital presence and well-structured product data are essential for online success.
Overcoming fears and hurdles Retailers often fear the complexity of digitalisation. Experts like nmedia and EK Retail can address these concerns and ease the transition.
Integration into daily business Digitalisation should be part of everyday operations. Continually adapting digital strategies and involving digitally-savvy staff foster innovation and relevance.
"By integrating digital solutions, brick-and-mortar retailers benefit immensely: they gain increased reach and visibility, and tap into entirely new target audiences."
