„It's time for retailers to embrace AI as a powerful tool that can enhance their efficiency, rather than seeing it as a threat.“
In his interview, Nick Sohnemann emphasises the crucial role of artificial intelligence in retail, comparing its impact to that of electricity. He sees significant potential for AI in customer interaction and improving efficiency. His message to retailers is clear: embrace AI as a tool for innovation rather than viewing it as a threat.
Insights
- Use AI as a universal tool View AI as a versatile tool for all aspects of your business, not just as a specific technology.
- Enhanced customer engagement AI supports customer engagement through personalised interactions, automated reports, and innovative design processes.
- Embrace change Be open to new business models and use AI to remain competitive and expand traditional approaches.
Expert information
Nick Sohnemann is the founder and managing director of Future Candy, an innovation agency based in Hamburg. Focusing on new technologies, Nick advises European companies on integrating artificial intelligence into their business strategies.