Insider knowledge from the world of retail, interviews with experts and industry know-how are all to be found on the podcast of Conzoom Solutions, the practically oriented Messe Frankfurt platform specifically for the retail sector. From high street retailers to online shops and multichannel providers – everyone has to deal with the challenges of the consumer goods market. Every fortnight, Conzoom Solutions offers a new episode with stimulating ideas and suggestions for managing business in a more targeted manner and provides answers to urgent questions affecting the retail sector.
Each episode lasts 10 minutes on average, which means you can listen to them on your smartphone on the way to work or between appointments.
The Conzoom Solutions Podcast is available here – and on all standard podcast platforms. Subscribe now!
All available podcasts
Retail concepts in times of structural change
Boris Hedde, CEO of IFH Cologne, on how to confront changes in the retail world.
Urban art experience marketing
The theories of Laura Wolf (Marketing Molotow) concerning the use in the retail sector for art and craft supplies.
From ‘glory’ to ‘joy’ – the effect of lighting installations in the retail sector
The author Dr Christian Mikunda on the emotional value of light at the point of sale.
Creativeworld Trends 2020/21
For the 2020/21 trends, we’ll be highlighting the developmental process. There are no barriers to finding new ideas when working intensively with different materials and techniques.