Her passion is the topics of Metaverse, Blockchain and Web 3.0. Her motto: "Out of the comfort zone, into the future! Because he who dares, wins." Marilyn Repp is an expert in the field of innovations, online trends and digitalisation. The Deputy General Manager of the Mittelstand-Digital Zentrum Handel of the German Retail Federation (HDE) explains in an interview how these influence retail.
"We live in a digital world with digital end consumers. [...] Customers must be met exactly where they are. The topic of digitalisation is very broad and there are many technologies on the market. It is not easy to stay on the ball here. Retailers need orientation and have to pick out the digital tools that are relevant for them. [...] My message: Be open, be innovative, be fast, try things out. Don't be afraid and be courageous.”
In the interview, the expert explains the terminology around Web 3.0: Artificial intelligence is intelligent software that draws conclusions from data, makes forecasts and learns. It cannot replace employees, but it can support them. The blockchain is a technology that stores data in a decentralised and forgery-proof way on several servers. In the future, there may be digital identities of us that move from room to room. Augmented reality is a tool that connects the real world with the digital one. This could become an important marketing tool for consumer goods, creating new buying experiences and innovative product presentations.
Insights: As a base for Web 3.0 you need ...
- Step 1: A good merchandise management system with maintained data on the products and assortments.
- Step 2: A customer relationship management programme to get to know the target group (stationary and online) and their buying behaviour.
- Step 3: Then targeted online marketing and sales can start.
