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Podcast

A starting point for sustainable product ranges

5 Jan 2022

Mimi Sewalski says sustainability should bring us pleasure. She’s an expert in this area and has written a book about how we can live more sustainably day-to-day. Mimi has now been Managing Director of Avocadostore for 10 years: it’s Germany’s biggest online shop for green products.

We talked to her about why sustainability is so important, where to start, how you even know a product is sustainable, and why communication is often all-important in this area.

If you’re a retailer and want to add green products to your range, have a listen to find out more.

Insights

Figures on the success of green product ranges in retail
Criteria for sustainable products
Tips on expanding your ranges

This article as a podcast

Mimi Sewalski

Sociologist and criminologist

Mimi Sewalski studied sociology and criminology. She began building up Avocadostore ten years ago as an online marketplace selling only green products. She’s also written a book titled “Nachhaltig leben jetzt” (Sustainable living now). As a sustainability expert, Mimi’s a member of the special interest jury at Ambiente, Christmasworld, Paperworld and Creativeworld selecting exhibitors’ products for their sustainable merits.