Cost-effective and sustainable gift packaging for retailers
16 Nov 2023
A gift wrapping service is an ideal way to drive more sales, boost your social media channels and stand out from your competitors. The British 'Queen of Gift Wrapping', gift wrapping expert and consultant Jane Means, shows you simple but effective ideas that are cost-effective and also emphasise sustainability. Let the expert surprise and inspire you!
"The wrapping of a gift is just as important as the gift itself. More than ever, we need to make people feel appreciated. Gift wrapping is a great way to do this."
Summary
Jane Means explains why a gift wrapping service can be so important in retail. In today's fast-moving world, customers are often very grateful for such a service. "Customers who don't have much time - or who can't or don't want to wrap their own presents - are delighted with this service," the expert is convinced.
For retailers, this generates additional sales and is also a good way to attract and retain customers.
In the video, the packaging expert demonstrates how easy it is to wrap gifts (whether a normal bottle or a small box) quickly, beautifully, flexibly and, above all, cost-effectively and sustainably. It doesn't take much: cellulose paper or fabric scraps, for example, are ideal for wrapping tall or compact gifts. Means also gives tips on how to wrap large and bulky gifts or fragile and delicate items. Natural materials and decorations as well as the conscious use of materials in the dimensions of the wrapping paper also make the packaging sustainable.
Jane Means also explains why it's a good idea to charge a fee for the wrapping service and why it's important to only charge enough to remain competitive. She also discusses the role of staff and customers in establishing a gift wrapping service.
To provide a good and satisfactory gift wrapping service and to meet last minute requests from customers, Jane Means recommends: Be well organised!
Finally, she reveals where she gets inspiration for her gift wrapping and why she is so excited about the sustainability trend. Because she is convinced: "It's about time: sustainability is the coming and lasting trend in gift packaging."
Insights
A cost-effective and sustainable gift wrapping service is important and generates additional sales.
A fee for the service makes sense, but should be kept competitive.
The team must be well trained and customers should be asked about their wishes.
The sustainability trend is and remains essential.
Expert biography
Jane Means, Queen of Gift Wrapping
Jane Means started her career in the travel industry and worked as a florist. She founded her gift wrapping company in 1995 after discovering a gap in the UK market. At the time, critics didn't give her business idea a chance.
Today she is a specialist and consultant for many brands including Dior, Jo Malone, Carolina Herrera, Aqua di Parma and Harrods. She has trained staff from Selfridges, Fortnum & Mason, Ralph Lauren, Harrods, Dior, Viktor and Rolf, Fenwick, Crabtree & Evelyn and the Royal Household. Clients travel the world to learn from the gift wrapping specialist, who has an impressive portfolio of clients including royalty, celebrities, private families and luxury brands.
Her clients include Chanel, Bicester Village, Van Cleef & Arpels, Tory Birch, AMEX, Classic FM, Le Manoir aux quat Saisons, Dior, Selfridges, The Kuwait Embassy, Scania and Victoria Beckham. She was also the creative director for Paperchase's 2021 Christmas campaign.
The 'Queen of Gift Wrapping' offers both online and in-person courses and events. She travels the world giving private courses. She runs workshops in Singapore, Australia, India and Europe and her own workshops across the UK - with most courses selling out.
Jane regularly appears on TV and radio and is a popular guest and speaker at conferences, charity events, exhibitions, trade events and retail shows. She has been widely featured in the Daily Mail, Express, Mirror, Independant, House Beautiful, Country Homes and Interiors, Weddings and Home, GQ, Evening Standard, Telegraph and Country Living magazines.
