Digital Retail presented by nmedia – with Kaufland Global Marketplace, Ebay, EK Service Group, nmedia and Digital Realty
6 Jun 2023
Renowned digital players presented their solutions and services at Ambiente to help retailers develop their digital business. In a short interview, Matthias Kluth, Strategic Sales Manager of Kaufland E-Commerce, and other experts spoke about the importance of online retailing and the necessary success factors. Further strong online brands such as Ebay, Digital Realty, EK Service Group and nmedia explain how digital business can be successfully established and professionally operated alongside stationary trade.
”Diversification plays a very important role in reducing the dependencies of individual channels. […] Manufactures feel that with us as a marketplace, they can significantly expand their brand presence with the help of our marketing activities.”
Digital Retail presented by nmedia
It was the first time that digital players appeared bundled on the world's largest and most important consumer goods platform. The aim is to network with retailers and suppliers in order to jointly expand digital trade and thus strengthen stationary trade.
At Ambiente from 26 - 30 January 2024, there will once again be a Digital Retail Area as a contact point for stationary retailers who want to set up or expand their online business.
“There will only be a successful future for the specialist trade with additional digital offerings."
Insights
Online marketplaces offer a good opportunity to broaden one's positioning as a trader or manufacturer.
This revenue driver should not be missing as a sales channel in your e-commerce strategy.
Every commercial trader can become active and sell to end customers via online marketplaces - with their own logistics and pricing.
Expert information
Matthias Kluth is an experienced sales and purchasing manager with a long professional career. He is currently Strategic Sales Manager at Kaufland E-Commerce, where he uses his extensive know-how in sales and purchasing.
