Skip

Industry News – direct to your Inbox

Don't miss out on the latest trends and updates! Subscribe to our newsletter and receive regular updates, exclusive content, and useful tips to keep your industry knowledge up to date.

Consumer Goods Digital Day

How to: Influencer marketing 2021

2 Aug 2021

In the following, Daniel Zoll shows what influencer marketing may look like in 2021. What can a retailer achieve with influencers? What objectives can companies pursue? Which platforms are important, where are things going in the future and – as a retailer – where do I start with influencer marketing?

Insights

  • Get to know different types of influencers: From key opinion leaders to petfluencers
  • Select platforms according to your objectives: In addition to using Facebook, also consider Twitch and LinkedIn
  • Use formats in an integrated manner: Create a series of images from a video

Daniel Zoll

Daniel Zoll is a freelance digital content creative, speaker and social media consultant. He started as an editorial manager at a radio station in Berlin, and now develops social media strategies and concepts for well-known clients such as Redbull, ADAC and the German Federal Police. His focus is on creating new content for social media.