15 articles in this section
+++ Article from Consumer Goods Digital Day +++ No-one should still be surprised that the pandemic has been and continues to be a powerful accelerator of the digitalisation of the retail sector.
+++ Article from Consumer Goods Digital Day +++ Expert panel on the huge role of data in the retail trade and why Germany is lagging behind in this area compared to its international competitors.
+++ Article from Consumer Goods Digital Day +++ Marilyn Repp from the German Retail Federation on the four most important trends in the world of retail.
+++ Article from Consumer Goods Digital Day +++ In the presentation by consultant Katja Heinemann, you will learn what social commerce actually is, for which products it is suitable, and also where the stumbling blocks lie.
+++ Article from Consumer Goods Digital Day +++ There has been a boom in online marketplaces in recent years. Marcel Rösel talks about choosing the right platform, taking your first steps, and the advantages and hurdles.
+++ Article from Consumer Goods Digital Day +++ In his lively keynote at the Consumer Goods Digital Day, digitalization expert Sanjay Sauldie discusses how bricks-and-mortar retail can only survive against the tech giants by working together.
+++ Article from Consumer Goods Digital Day +++ What do I need to consider as a trader if I want to set up my own online shop? What adjustments can I make to keep the user interface as simple as possible?
You want to sell your product range on Instagram. Why? Because as a retailer or manufacturer you want to be able to use this extremely popular sales channel.
Sell better with your own professional online shop: create it quickly and easily and respond to customers’ wishes. Get started today. Here’s how.
Management consultant and speaker Sanjay Sauldie on the necessity to digitally connect consumers to analogue trade.
While the retail sector is pushing ahead at full speed with its digital transformation, Facebook, Instagram and other social media platforms offer a lean alternative to creating your own online shop.
Doing eCommerce without high-quality product photography is inconceivable. This guide tells you what to look out for when creating and using product images.
The Coronavirus pandemic has changed the trade fair world. Experts from Messe Frankfurt explain the changes that the new hygiene concept will entail.
“The last weeks have shown that high-street retail trade has become very creative in bringing its goods to the customer.” says Britta Meyer.
