Social media advertising

An introduction

3 Aug 2021

Social media advertising refers to paid advertising on social media channels such as Facebook, Instagram etc. By contrast to organic content, which can be posted for free, individual posts are sponsored with a budget, which is why it is also referred to as paid content. This article tells you all you need to know about the purposes and benefits of social media advertising, as well as the different types of channels and formats. It is particularly aimed at newcomers who are learning about paid content for the first time. We hope you’ll find lots of new and useful information!