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Discovering, testing and networking – Conzoom Solutions touchpoints at spring trade fairs

13 Feb 2020

Industry trends, expertise, job exchange, trade fair and more. The expanded version of the platform is going public in time for the start of the 2020 trade fair season, and Frankfurt’s consumer goods trade fairs are inviting their visitors to try out the new offer – live. Attractive meeting points are provided by the trade fair trio Paperworld, Christmasworld and Creativeworld, and of course Ambiente.

“We’ve been systematically developing Conzoom Solutions over the last few months, and we’ve noticed that there’s been a good response. We’re now using our events to give trade fair visitors a tangible experience of the clear added value of this portal and also of the way we bridge the gap between the digital and analogue worlds,” says Julia Uherek, Group Show Director of Christmasworld, Paperworld and Creativeworld. The three trade fairs within her remit will feature three terminals for visitors to try out: at the Paperworld Global Stand in the foyer of Hall 4.1, at the Creativeworld Academy in Hall 4.2 and on the Christmasworld Retail Boulevard at Galleria 0. At Ambiente visitors will be invited to surf, test and network in a central lounge in the foyer of Hall 9.1. Each of the touchpoints will feature not only tablets but also trained promoters who will provide assistance as well as valuable personalised tips how each person can make the most of the platform.

“Conzoom Solutions is providing a contemporary and highly practical resource. All content is curated by experienced specialists and is specifically geared towards the various sectors of the consumer goods industry. This makes our portal a highly efficient and reliable resource for the retail trade,” says Nicolette Naumann, Vice President Ambiente. The platform provides its users, among other things, with highly topical studies, expert knowledge of both digital marketing and business models, stimulating professional articles, webinars, workshops and ideas for the point of sale, as well as a comprehensive overview of the global portfolio of Frankfurt’s consumer goods trade fairs. The latest function is an industry-specific job exchange where vacancies and specialist jobseekers are simply and conveniently brought together. All the functions of the website and the job exchange  are freely accessible.

Press releases and photographic material

Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year:

Background information about Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. It employs a workforce of 2,600* at 30 sites and generates an annual revenue of around EUR 733* million. We have close ties with our industry sectors, and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global revenues network, which extends throughout the world. Our comprehensive range of services – both on-site and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Further details from:

* Provisional figures for 2019