Influencers and bloggers are crucial for companies who want to strengthen their brands. In times of the coronavirus lockdown, many activities are only possible online. Still, these are tough times for influencers: Companies all over the world are now having to slash their advertising budgets. In order to stay on their customers’ radar even in these challenging times, some firms really need to invest in a custom-made social media approach right now.
On the Conzoom Solutions job portal, launched at the beginning of the year, social media experts can present themselves and offer their services to companies by posting their profiles and links to their channels. “This new addition to the job platform offers influencers and bloggers a great opportunity to specifically address companies in the industry in these times. Vice versa, the companies benefit from being able to conduct a targeted search for skilled influencers or bloggers who can help optimise their communication strategy,” says Stephan Kurzawski, Board of Management of Messe Frankfurt Exhibition GmbH.
The website www.conzoom.solutions is a one-stop source of industry information for retailers in the consumer goods industry. In its four modules – Trade Fairs, Insights, Learning and Point of Sale – it offers ideas, know-how and inspiration and helps retailers put them into practice. The portal now additionally offers retailers hands-on advice and support on how to master the far-reaching impacts of the coronavirus pandemic. The practice-focused job portal helps companies, retailers, commercial agencies, influencers and bloggers recruit skilled personnel and find exciting projects. So it’s exactly the right place for anyone seeking or offering new professional challenges in the industry.
Press release and images:
Conzoom Solutions – the platform for retailers
Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.
Nextrade – the digital marketplace
The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year: www.nextrade.market
Background information about Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. It employs a workforce of over 2,600* at 30 sites and generates an annual revenue of around EUR 733* million. We have close ties with our industry sectors, and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global revenues network, which extends throughout the world. Our comprehensive range of services – both on-site and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt/Main, the company is owned by the City of Frankfurt (60 per cent) and the State of Hesse (40 per cent).
Further details at: www.messefrankfurt.com
* provisional figures for 2019