The good news: Seven out of ten of the services demanded by modern consumers are traditional offline things such as a clearly structured presentation of the product range and competent advice. But digital services take second and third place in the ranking. Does your business meet the demands of your customers? Check for yourself with the free Messe Frankfurt Management Report.
- Digital services increase footfall and sales figures in store
- The demand for service increases with customer income
- Differentiation from the competition through shopping experiences