Shop windows: The key to success

The shop window continues to gain in significance for the high-street retail trade as a source of information and inspiration for customers. It is seen by many retailers as an essential aspect of differentiation from the competition. Use this Messe Frankfurt Management Report as a valuable source of information to help you fully exploit the potential of shop window design.


  • Attractive shop windows – an unbeatable advertising medium and communication channel.
  • Generate attention – raise your profile – encourage impulse purchases
  • Use the shop window to create emotional appeal and to differentiate yourself from the online trade
  • Getting the timing right: shop window design cycles