13 articles in this section
+++ Article from Consumer Goods Digital Day +++ “People have a need for sensory experiences,” says neuro-aesthetics and shopfitting expert Stefan Suchanek. This is the reason why people will seek out bricks-and-mortar retail again after the pandemic.
Designing your shop window like the professionals: In conversation with Stefan Suchanek, Claudia Herke from Stilbüro bora.herke.palmisano offers an array of exciting ideas.
Christmas at the seaside? Rudi Tuinman from 2dezign shows how to stand out from the competition with an unconventional decoration concept.
Everyone is talking about storytelling – we show specifically how this can be presented visually at PoS with a simple solution and successful practical examples.
Using Explorer and Designer tools as well as Digital Pyramids, digital expert Nikolai Gruschwitz explains what digital services can achieve at PoS.
Developer Nikolai Gruschwitz shows how to create a competitive edge in the high-street retail trade with augmented reality and a digital touch table.
All product details, practical application examples and videos at a glance – Nikolai Gruschwitz shows the benefits of the Wall of Emotion.
Martin Gaber shows how the high street retail trade can create new shopping experiences at PoS and win out against online retailers.
Podcast on the theories of Laura Wolf (Marketing Molotow) on the psychology of urban art experience marketing in the retail sector for art and craft supplies.
Jürgen Feuerstein, owner of Molotow, discusses the integration of urban art as an additional product range in the retail sector for art and craft supplies.
Dr Christian Mikunda, Austrian writer and founder of the theory of strategic dramaturgy, on the emotional value of light at the point of sale.
What is the importance of Christmas decorations for shopping centres in the age of online commerce? Our Management Report gives an overview.
Exploiting potentials and learning from the industry: As a central element of visual merchandising, the shop window is extremely important for the retail trade.
