12 articles in this section
From Ambiente Trends to product presentation
Designing your shop window like the professionals: In conversation with Stefan Suchanek, Claudia Herke from Stilbüro bora.herke.palmisano offers an array of exciting ideas.
Dark Ocean: Out-of-the-ordinary Christmas decoration at the PoS
Christmas at the seaside? Rudi Tuinman from 2dezign shows how to stand out from the competition with an unconventional decoration concept.
From theme table to table stage – storytelling at PoS
Everyone is talking about storytelling – we show specifically how this can be presented visually at PoS with a simple solution and successful practical examples.
Point of Experience: The shopping experience of the future – part 1
Using Explorer and Designer tools as well as Digital Pyramids, digital expert Nikolai Gruschwitz explains what digital services can achieve at PoS.
Point of Experience: The shopping experience of the future – part 2
Developer Nikolai Gruschwitz shows how to create a competitive edge in the high-street retail trade with augmented reality and a digital touch table.
Point of Experience: The shopping experience of the future – part 3
All product details, practical application examples and videos at a glance – Nikolai Gruschwitz shows the benefits of the Wall of Emotion.
The store as the most important point of contact
Martin Gaber shows how the high street retail trade can create new shopping experiences at PoS and win out against online retailers.
Urban art experience marketing
Podcast on the theories of Laura Wolf (Marketing Molotow) on the psychology of urban art experience marketing in the retail sector for art and craft supplies.
Specialist retail concept 4.0 – Upgrade your store
Jürgen Feuerstein, owner of Molotow, discusses the integration of urban art as an additional product range in the retail sector for art and craft supplies.
From ‘glory’ to ‘joy’ – the effect of lighting installations in the retail sector
Dr Christian Mikunda, Austrian writer and founder of the theory of strategic dramaturgy, on the emotional value of light at the point of sale.
Atmosphere brings profit
What is the importance of Christmas decorations for shopping centres in the age of online commerce? Our Management Report gives an overview.