hearted+minimal: conscious use of resources
This theme is romantic, sentimental and finely balanced, with emotional appeal. It has a calm, refined aesthetic and an idyllic nature. Clear lines, restrained colours and natural materials create a calm and pleasant atmosphere. The feeling of intimacy and the expression of one's own personality come to the fore through the products used – whether in the decorated living room or in the office, the sentimental value of the objects gains in importance.
mystic+originate: blurring reality and imagination
This enigmatic, nature-inspired style combines reality and imagination. Surprisingly artistic, nature-related and unreal results with a mystical aura emerge from this. A secretive veil is drawn over nuances of colour. The magic of nature is an inspiring influence on shapes, materials and surfaces. This trend makes beautiful values of togetherness and celebrations come alive and alive again, depending on the occasion.
local+vital: closeness and cheerfulness through local products and characteristic design
Strong, striking colours and designs full of character exude joy and creativity. These are at the heart of local + vital. Lively urban graphics. Full of energy and ideas. This style world focuses on place-related projects, local products and characteristic design. The aim is to promote cheerfulness and creativity as well as to create a sense of commitment and closeness to places we hold dear. The immediate surroundings, the neighborhood and the immediate community are more important than ever.
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The designers Cem Bora, Claudia Herke and Annetta Palmisano from Stilbüro bora.herke.palmisano gather information across all disciplines throughout the year. They are inspired by fashion, product design and lifestyle and adapt what they see to the creative industry. For the digital trend presentation, they visualize the styles of the coming season in a clear and market-oriented way.