In the interview, you will receive tips for a trend-oriented implementation.
"local+vital" brings cheerfulness through striking colours and original products. Image: Messe Frankfurt
„local+vital“ bringt Fröhlichkeit durch plakative Farben und originelle Produkte. Bild: Messe Frankfurt
Ms Herke, why do you recommend "local + vital" for late summer and autumn decoration?
The "local + vital" style world stands for cheerfulness and creativity. It thrives on local colour and is therefore ideal for focusing on the characteristics of the nearby surroundings, the beloved district or the direct neighbourhood. Proximity and short distances mean quality of life that is a realisation of this time. Especially in the summer months, private and public outdoor spaces are desirable open spaces that become the centre of life. After all, our work and many activities are becoming increasingly detached from fixed spaces. Working, partying, doing sports, and meeting friends - much of this is shifting outdoors - as long as temperatures allow
‘For our celebrations, we now like to decorate with multi-coloured, cheerful decorations that always also bring a relaxed DIY attitude - with particularly eco-friendly and imaginative designs. These aspects can be transferred very well to window dressing and shop design.’
Which colours play an important role?
Light
porcelain, rich beige and black are found in the neutral colour series. In the
cool range, milky nuances of May green and lime are juxtaposed with a strong
azure blue. Ochre, urban red and strong signal red characterise the warm colour
series. The colours have a cheerful, motivating signal effect and thus attract
customers to the shop windows and into the shops: the shades are powerful and
striking and accentuate graphic shapes and individual motifs.
Floristry, vases or candles in May green and lime go very well with late summer or autumn decorations - says trend expert Claudia Herke. Photo: Messe Frankfurt/Pietro Sutera
Do you have any special tips for patterns or materials that catch the eye in the shop window?
Folklore patterns offer themselves as inspiration for the ornamentation, whether they are derived from own fantasy interpretations or the actual local folklore heritage. In addition, lovely paper works, for example decorations in Kusudama Origami, set beautiful accents and focus on craftsmanship.
In everything, the materials should focus on the environmental idea - this will also be the main focus in the future. For a window display, the theme of paper could be worked with, for example in combination with folklore patterns on a late summer table setting.
Combine coloured decorative balls made of honeycomb paper with folklore patterns on a late summer table. Photo: www.onlynatural.nl
In the materials, too, striking and colourful motifs as well as graphic patterns determine the surfaces. Moving waves, dot motifs and high-contrast drawings convey a positive and sweeping expression. This can be used very well for eye-catching garlands - for example, coloured glass balls can easily be hung on small hooks on fairy lights.
Fairy lights can now be spiced up with baubles in cheerful colours and designs with dot motifs. Photo: Messe Frankfurt/Pietro Sutera
Incorporating artificial or real flowers into the decoration adds extra highlights and underlines the folkloristic touch.
Artificial flowers also shine in strong colours and make for an attractive appearance. Photo: Messe Frankfurt/Pietro Sutera
More inspiration & ideas from Christmasworld exhibitors:
For more information, please click on the photos.
Signal red candles at a table setting in the countryside spread good cheer. Photo: Graziani
Decorative baubles in striking red and white also set cheerful accents in summer and autumn. Photo: Shishi
The red tones of the colour range can also be aligned with autumn. Photo: Hanco
Photo: Shisi
Wool and twine make you want to DIY and can be used for creative packaging. Photo: Vivant
